Tony Robbins Unleash The Power Within Review

Are you on the fence about going to the UPW event? I was too and below I review my experience at Tony Robbins Unleash The Power Within this year.

I am writing this post several weeks after the event and I am still digesting the experience.

Gulp.

The further I get away from the event, the more I realize that it impacted me in profound ways. I didn’t resonate with every aspect of UPW, but there was enough value that I would recommend doing it.

Here is a fun graphic I found just before the event . . . the perfect image to represent what was coming.

I could have done without the up-sells and other sales techniques. Let’s not forget, this is a business and Tony Robbins is the best at what he does, which I want to call marketing mastery. When they throw on the marketing, just watch in awe as they masterfully close deals left and right. This is my only complaint about the experience.

Uncomfortable Moments UPW & Fire Walking

Each day is split into themes and we follow those themes through Tony’s (and others) guidance and mentorship. Tony is live for two of the four days and his entourage takes the stage for the other two days. You do get sprinklings of Tony via video on those other days, which is a bit weird.

The videos are recordings of Tony Robbins giving various talks on subjects that follow the theme for the day—some of them seem a little dated and he does repeat concepts now and again—which isn’t necessarily a bad thing.

Day one and three are the best—though I did find little jewels of value here and there on the non-Tony days. If you went to UPW in the past—like way back—you got Tony for four days . . . now, those were the days.

Like my friend Neil said, “I could watch these videos at home.” Nonetheless, there is tremendous energy in the stadium surrounded by all those fellow fire-walkers, and it beats watching him alone in your underwear on the coach.

Many of the exercises and topics made me feel uncomfortable, it pushed the boundaries of myself into very intimate areas. I laughed, I danced, I hugged complete strangers, I gave and had group messages, I cried, in fact, my soul wailed for the first time in a decade.

I touched deep sorrow inside myself and ecstatic joy.

I witnessed people’s outer shells dissolve while they touched intimate wounds—I listened to complete strangers tell me their most celebrated dreams.

We celebrated a lot: dancing, shouting, jumping, and screaming—the event is like the best rave you have ever been too—but stone cold sober. Here a quick video from the event.

We also walked across 2000 degree hot coals—this is Tony Robbin’s signature activity and it sets the stage of the rest of the 4 days. Some chose not to do this—no judgment—but if you skipped this part of the event the rest of the weekend won’t be as deep and rich.

Don’t chicken out on the fire walk, this is why you are going, to push your limits—you can do it. Your brain will tell you that you don’t need to prove anything to anyone, you’ll want to just go home and drink a beer while everyone else is stupidly walking on fire. Wrong. Do it.

How I Got To Tony Robbins & Unleash The Power Within

I was first attracted to Tony Robbins when I watched his Ted Talk. This talk is like a condensed version of what he teaches and is a great jumping off point to learn about him. He resurfaced again for me a few years ago in a podcast with Tim Ferris which talks about morning routines and peak performance—subjects I am very interested in.

At one point I researched his events and looked at attending one, but like many things in life, I never followed through.

This year my business partner told me he was going and I jumped on his coattails and we attended together. I had to fly to Sydney for it, but it was well worth every penny.

We decided not to sit next to each other to make the experience as raw as possible and if you decide to attend with someone I would suggest you do the same. It’s too easy to fall into common patterns when you are next to someone you know—remove the safety net.

One of the most powerful exercises at UPW was looking into limiting beliefs—in this exercise, we examined the beliefs that hold us from realizing our full potential. It’s a wonderful process.

Much of what we do in life is motivated by how we looked in the eyes of others, yet UPW is about how you are and thus look to yourself—juxtaposed to the person you want to become (or that you already are, but have hidden deep inside you as you sojourn through life’s aches and pains).

Tony uncovers your hidden self and helps remove those limiting beliefs with neuro-linguistic programming techniques. As described in the aforementioned link,

“NLP stands for Neuro-Linguistic Programming. Neuro refers to your neurology; Linguistic refers to language; programming refers to how that neural language functions. In other words, learning NLP is like learning the language of your own mind.”

Tony is a master at this and is how he gained his fame—some people call is a pseudoscience, I don’t know enough about it to have an opinion. I feel like there are definitely some good elements in it, I’d like to learn more about it.

My Doubts Unveiled

There was a more cynical part of me that also questioned the entire event, with its bright lights and loud music. I asked myself, usually during the more salesy part of the event: Am I just being manipulated?

Tony and his crew are in the business of personal development—however, they are also there to help people. There is a lot of talk about going to the next level throughout the entire event. This is the part of the event that I did not resonate with, but as a marketer myself, I get it. However, it did make me question their value structure: which value comes first for Tony: helping people or making money?

It got me thinking more . . .

Is this entire experience a facade, a marketing trick to get me to open up my heart and wallet in a frenzy of emotion?

Maybe—regardless of the answer one thing is for sure, it is pure marketing magic.

Tony Robbins Unleash The Power Within Review

Tony Robbins | UPW Sydney, Australia

Some Things I Learned From UPW

Some mysterious elements of myself were brought to the surface of my being during the event and I touched areas that had been quiet for a long time.

I know that sounds funky and like gobbledygook to some of you but in the end, I feel like I am a better person having attended UPW.

Major takeaways from the event include lessons around gratitude, celebration, energy and uncovering limiting beliefs.

I won’t go into these here but might talk more about each one in separate posts. If you know me and want to talk more about these elements just hit me up for a deep dive.

Here are a few questions that I had toward the end of the event:

  • Is my life better because of it?
  • Did I learn more about who I am?
  • Did I walk away with new life hacks?

Yes. Yes. Yes. < inside joke.

Would I recommend you attend the Tony Robbins event?

As Derek Sivers would say, hell yes!

You might hate it and you might love it. One thing is for sure you will learn something about yourself in the process and hopefully gain some insight into some of the limiting beliefs that you hold about the world.

The following are some magic that I took away from Unleash The Power Within:

  • Belief is an excuse for an experience.
  • Discipline your disappointments.
  • Expectation stands in the way of joy.
  • Life happens for you, not to you.
  • We get what we tolerate.
  • Trade your expectations for appreciation.
  • Complexity is the enemy of execution.
  • Leaders anticipate, not react.
  • Emotional fitness is a state of readiness.
  • Money magnifies who you already are.

Thank you Tony Robbins you sexy hunk.

I thoroughly enjoyed being in your presence. You are a gifted and an outstanding human being.

Are you ready to jump into UPW?

If yes, you can find Tony Robbins UPW schedule here.